I’ll let my friend Seth take this one. This is one of the most valuable 2 minute video clips you will find on the topic of social networking for business.
Make sure to take a look at Seth Godin’s Blog for more straightforward advice on marketing.
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Godin is dead-on with this. I can name about 100 entire industries that could utterly ignore social media for another 5 years, until all the adolescent excitement over all the new social media tools wanes and real, long-term value is established, and they’d progress just fine.
Thought you might enjoy a very powerful video on the essence of social networking. It does it with virtually no spoken words by the main characters.
http://video.google.com/videoplay?docid=-7942842524393456534#