Any good entrepreneur will bounce venture ideas off of many different people, just to get some unbiased feedback. We often ask family members, friends, co-workers, and others if they think our ideas will succeed.

Yet, we sometimes need to take the feedback of others with a grain of salt. Is it ever okay to disregard the opinions of people that say our idea won’t work?

Superb customer service in the early stages of a company accomplishes two goals: it surprises the customer, and helps you learn more about your target market. You can blow your old, crusty competitors out of the water by adding a few personal touches here and there to your customer service experience.

Even if this customer support can’t scale as your company grows, that’s okay: there are great benefits available to you. We talk about some of those benefits in this article.