Do you know who is visiting your website? Sure, you’ve probably got analytics software like Google Analytics that tells you lots of great statistics. But do those mindless numbers tell you about the actual people that are looking at your right now?
Crowd Science aims to do just that. Founded in December of 2007, Crowd Science is a “real-time demographics platform” that tells you exactly who is visiting your site through simple market research.
Here’s how it works: after creating your Crowd Science account, you get a snippet of code to put on your website. Then, Crowd Science will randomly (and politely) prompt visitors to answer a few short questions.
The survey is brief and unobtrusive. Crowd Science is proud that they have, “no flashing, no punching monkeys, no free iPods, and a zero-pixel footprint.” After all, that sort of market research doesn’t seem to work nowadays anyway.
The data that they collect for you is invaluable. Crowd Science not only finds out the age, gender, and other general demographics about your visitors, but also finds out their hobbies and interests as well.
Entrepreneurs can use the data to find out more about their target market. Blog writers can find out what kinds of posts their readers want. Companies can find out what advertising will appeal to their readers.
The best part of Crowd Science: they have a free account. You can try it on your website today.
Photo by davidchief/flickr.
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